InkCycle, a company with a recycled line of ink and toner cartridges known as grenk, diverted 493 tons of electronic waste from landfills and recycled 588,209 pounds of inkjets and 397,718 pounds of toner cartridges in 2010.
Last year, the company worked to educate national media, trade press, consumers and area businesses about the benefits of recycling e-waste.
Brad Roderick, executive vice president of InkCycle, said that this outreach project was an opportunity to increase awareness about recycling electronic waste in Kansas City and around the world. "We connected with our clients, partners and vendors to find out what InkCycle could do to expand education about recycling electronic waste. The grenk blog, Twitter, Facebook, press releases, media coverage and Web videos were all ways that InkCycle engaged people about remanufactured ink and toner recycling," said Roderick.
Visit http://grenkblog.com for more information.